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Hi, I'm Max.

I turn customer and market intelligence into product strategy, resonant messaging, go-to-market execution, and revenue.

Maxine Kroll Headshot

My background is rooted in product marketing across B2B SaaS, finance, and fintech in complex, technical, and highly regulated environments. I use voice of customer, competitive intelligence, and market research to influence product and MVP decisions, uncover opportunities for differentiation, and build messaging that resonates with distinct audiences. 

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That insight carries through commercialization: shaping how products are positioned, brought to market, and expanded into new markets; enabling revenue teams with the messaging and intelligence they need to compete; and connecting the work back to adoption, pipeline, and revenue.

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I’ve also been part of organizational AI enablement, helping identify and implement practical AI applications across teams while using AI to accelerate research, synthesis, content development, and repeatable workflows.

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I’m drawn to companies at moments of change: expanding a platform, entering a market, evolving their positioning, or building the next stage of growth.

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I’d love to hear what you’re working on! Use the form below to connect.

Maxine was the person bringing clarity, structure, and confidence when the org needed it most. Her best work was the GTM build for our new platform. Max owned it from the ground up — market research, positioning, messaging, enablement, competitive strategy — and pulled Product, Sales, Marketing, and CS into the same direction. The launch actually went out aligned, which anyone who's lived through a platform launch knows is the hard part.

She was equally critical to sales enablement. Through multiple CRO transitions, Max made sure our reps had the messaging, collateral, training, and competitive intel they needed to keep selling while priorities shifted around them.

Kyle Hamer, CMO at hh2 Cloud Services

Areas of Focus

Product

& Go-to-Market

  • Product and platform positioning

  • Messaging and differentiation

  • Product launches and commercialization

  • Revenue-focused GTM strategy

  • Sales enablement

  • Cross-functional GTM alignment

Customer & Market Intelligence

  • Voice of customer and customer insights

  • Competitive intelligence

  • Market research and segmentation

  • Win/loss and buyer insights

  • Market and expansion opportunities

  • Translating insight into product strategy

Operational Growth & AI Enablement

  • AI workflow implementation

  • Cross-functional operating models

  • Process and workflow optimization

  • Scalable enablement systems

  • AI-accelerated research and synthesis

  • Organizational AI enablement

Let's Connect

For projects, conversations, and opportunities.

Thanks for submitting!

  • LinkedIn
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